Salesforce to acquire Braze for ~$5.66bn
Why it matters to executives
- $47.50/share cash; AI-powered customer messaging to join Marketing Cloud.
- Big SaaS buying AI-native engagement data.
- CMOs on Braze: plan for roadmap and pricing changes.
Key figures
| value usd | 5.66bn |
|---|
Sources
Related
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- Zoom acquires Onyx open-source enterprise search
- OpenAI acquires Orchestra Bio
- Proofpoint to acquire Varonis for $6.3bn
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